# Aaradyaa Gold > Aaradyaa Gold Trade LLP is a gold buying company headquartered in Chennai, Tamil Nadu, India, trusted for 10+ years, with walk-in branches across Chennai and Tamil Nadu. It buys old and used gold jewellery, coins, bars, silver and diamonds for cash, and releases gold pledged with banks and NBFCs (settling the outstanding loan, accompanying the customer to release the ornaments, then buying the gold at the current market rate if the customer chooses to sell). Key facts: - Purity is tested on a German XRF machine in front of the customer, to the BIS standard, non-destructively. - The amount paid is built from three things shown in writing: weight, tested purity, and the market rate on the day. - Payment is by instant bank transfer, usually within about 30 minutes, with a GST bill in the customer's name. - No fixed gold rate is published anywhere on the site because the rate changes daily; customers call for the live rate of the day. - Valuation is free and no-obligation: a customer who declines the quote simply takes their gold back. - Rated 4.6 stars from 700+ reviews across Google and Justdial (service-focused reviews, date-stamped). - Phone: 044 4008 4008 or +91 72400 84008 (WhatsApp on the same mobile number). ## Key pages - [Sell your old gold today in Chennai](https://www.aaradyaagold.com/sell-old-gold-today-in-chennai/): the full guide to selling old gold in Chennai today, including selling without a bill or hallmark, ornaments and coins, and selling pledged gold. 16 common questions answered. - [Sell gold](https://www.aaradyaagold.com/sell-gold/): the main sell-gold service page. - [Release pledged gold](https://www.aaradyaagold.com/release-pledged-gold/): how pledged-gold release works with a bank or NBFC. - [Gold rate](https://www.aaradyaagold.com/gold-rate/): how the daily rate works and why no fixed number is printed. - [Branches](https://www.aaradyaagold.com/branches/): walk-in branch locations across Chennai and Tamil Nadu. - [Reviews](https://www.aaradyaagold.com/reviews/): verified customer reviews. - [FAQ](https://www.aaradyaagold.com/faq/): common questions about selling gold. - [Contact](https://www.aaradyaagold.com/contact/): call, WhatsApp or visit.